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About GoalFi

What are the products offered?

GoalFi is committed to providing top-tier research and ensuring our clients have the right knowledge to navigate the financial markets confidently.

What is their investment philosophy?

Investment Philosophy of GoalFi Research Team


At GoalFi, we firmly believe in the power and potential of data-driven investment strategies. Our investment philosophy is rooted in the meticulous analysis of data to derive actionable insights for our investors. We rely on advanced quantitative strategies, focusing on multi-factor analysis, to unearth patterns and trends that traditional investment approaches might overlook.


Our commitment goes beyond mere number crunching. We aim to democratize access to top-tier investment research, ensuring that every investor, regardless of portfolio size, is equipped with the best insights to make informed decisions. This means providing research that is unbiased, thorough, and aligned with the latest market dynamics.


We understand that the financial world is ever-evolving. Hence, our team continuously collaborates with experts from academia and the industry to stay abreast of the latest developments and incorporate diverse perspectives into our research.


Our overarching mission is to empower investors with knowledge, enabling them to navigate the financial markets with confidence and clarity.


Details of advisory fee.
Who is creating these smallcases?

GoalFi Team


The smallcases are meticulously curated by the dedicated team at GoalFi. Robin Arya, boasts an extensive experience in the financial services and technology sectors. With background in Quantitative Finance and advanced degrees from premier institutions like IIT Kanpur and is also executive alumni of esteemed institutions such as IIM Calcutta.


Robin's tenure at HSBC, spanning nearly 14 years, has added a rich layer of practical experience to the team's academic prowess. The team is further strengthened by esteemed mentors from both the academia and the industry.


United in their commitment to democratize access to top-tier investment research, the team employs cutting-edge quantitative strategies and multi-factor analysis. Their diverse expertise and unwavering passion for research ensure that every smallcase reflects a comprehensive, data-driven, and actionable insight.

Understanding smallcases

What is a smallcase?

A smallcase is a curated basket of stocks/ETFs* that reflects a certain objective (ideas, themes, strategies), backed by the research of the smallcase manager. You can invest in a smallcase in 2 clicks.

*ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.

Who can subscribe to these smallcases?

The smallcase manager decides who can invest in the smallcases created by them and can create two types of smallcases :

  • Exclusive smallcases : smallcases which require a subscription to the smallcase manager's Advisory in order to invest in the smallcase. You can subscribe to a smallcase directly from the smallcase profile through the subscription form.
  • Public smallcases : smallcases in which anyone who has an account with our partner brokers can invest. You can invest in this smallcase by clicking on “Buy smallcase” in the smallcase profile and logging with your broker credentials.
Where can I buy the smallcase?

You can buy smallcases on any of the partner brokers. Select a smallcase, select your broker and invest in less than 2 clicks.

Our partner brokers are:

Zerodha, AxisDirect, Edelweiss, HDFC Securities, Kotak Securities, IIFL Securities, 5 Paisa, Aliceblue, Angel Broking, Trustline, Upstox, Motilal Oswal, Groww, ICICI Direct, Fundzbazar and Dhan

Investing in smallcases

How do I get started?

If you have a trading & demat account with one of the supported brokers, you can start investing in smallcases. By clicking on ‘Buy smallcase’ or ‘Login’, you can view the supported brokers and login with the respective credentials. The funds from your broker account would be used for investing in smallcases.

Why do I need to give my broker credentials?

Once you login with your broker credentials, you can use your trading account to buy and sell smallcases. The stocks would be credited to your broker linked demat account.

Further, once you’re logged in, you can securely use the funds available in your broker account to invest in smallcases.

What happens after I invest in a smallcase?

The funds from your broker account are utilised to invest in smallcases and the respective stocks are credited to your broker linked demat account.

Once you have invested, the index value of the smallcase is set to 100 on the buy day for easy tracking. You can monitor the performance of the smallcase from the Investments page on the broker’s smallcase platform.

Also, each smallcase is reviewed periodically and rebalanced to ensure your objective is on track.

What is an index value?

The index value of a smallcase indicates the absolute price returns of that particular smallcase from the date of its inception. The index value is set to 100 on the inception date of the smallcase. The current index value shows by how much it has gone up since then.

Tracking & Managing smallcases

Tracking a smallcase

When buying a smallcase, an index value of 100 is assigned to it. Overtime, if the index value is 108.54, you can easily deduce that your smallcase has generated a total return of 8.54%.

The Details view shows you a more detailed investment overview and P&L breakdown. You can also track individual stock details from the Investments page.

Are there lock-in periods?

There are no lock-in periods, so you may sell your smallcases anytime. As a concept however, smallcases work best when used for long-term investing.

How can I subscribe to these smallcases?

Exclusive smallcases can be subscribed directly from the smallcase profile by following the steps below : 

  • Fill the subscription form with your name, email and phone number
  • Choose your broker amongst the list of our partner brokers and login with your broker credentials
  • Select the subscription plan and make the payment
  • After successful payment, invest in the subscribed smallcase inside your broker platform by clicking on “Invest Now” 
What is rebalancing & why is it important?

Rebalancing is the process of ensuring the weights of the stocks in the smallcase continue to be true to the underlying smallcase strategy. The rebalance frequency is decided by the creator of the smallcase. You can update your smallcase in 2 clicks to ensure your smallcase is on track with the strategy.

How long should I be invested for?

You can request access for an exclusive smallcase by filling up the request invite form on the smallcase profile.

When we invite you to invest in a smallcase, you can buy the smallcase in 2clicks. Invite for multiple smallcases can also be requested.

When we invite you to invest in a smallcase, you can buy the smallcase in 2 clicks. Invite for multiple smallcases can also be requested.

Setting up an SIP

You can also set up an SIP (Systematic Investment Plan) for your smallcases on a weekly, monthly, quarterly and annual basis. The SIP orders will not be placed automatically and will require you to place orders each time an instalment is due. We are working on making this automated soon.

Investing more in a smallcase

To invest more in a smallcase from your Investments page, click on the smallcase you want to invest more in and click the Invest More button on the right.

Are smallcases’ returns guaranteed?

No, with smallcases - you are essentially buying exchange listed securities which are exposed to market risks. Investing in market instruments involves risks and investments may lose value.

Also, the returns shown for smallcases are the historical returns. smallcases do not have any projected returns shown. Past performance does not guarantee future returns.

Exiting/Selling (Whole & Partial)

From the individual smallcase page, you can find the Exit option at the right under More Actions. You can then choose a whole exit (sell all the constituents of a smallcase and exit completely) or a partial exit (book some profits while maintaining the minimum amount).

Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.

Some/all of my orders are unfilled

Orders are unfilled under the following circumstances:

  • No demat account linked with your trading account (A demat account is required to buy smallcases)
  • Insufficient funds while placing the orders (even though a funds check is conducted when you place any order - prices might have changed resulting in a/some order/s not getting filled)
  • If a stock is already sold on the broker platform, orders might be unfilled (If you have sold an stock directly via the broker platform, this does not get updated in your smallcases and hence results in unfilled orders)

Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.

What is Repair?

Repairing the batch helps you place fresh orders for those constituents that were not filled so your smallcase can be complete. For stocks that are already sold on the broker platform, contact the support team to reconcile your holdings.

What is Archive?

Archiving a batch excludes those stocks that you have unfilled orders for and completes your smallcase without placing fresh orders.

In this case, the smallcase will not be the same as the original version you meant to buy/invest more/rebalance/exit & will differ in composition & returns.